Thursday, 30 September 2010

Advertising in Japan - Media Buying for the Indonesian Tourist Board


Rathbone Media have been appointed out of many advertising agencies to undertake the media planning and buying for the Indonesian Tourist Board in Japan focussing on promoting what Indonesia has to offer as a holiday destination for the Japanese traveller. The campaign will begin by utilising regional and national Japanese TV as well as regional & national press in Japan. We also hope to introduce digital advertising throughout the course of the campaign.


With 17,504 tropical islands fringed with beautiful sandy beaches, many uninhabited and a number still even unnamed, the Republic of Indonesia is the largest achipelago in the world. Indonesia is situated between the continents of Australia and Asia and between the Indian and Pacific Oceans, straddling the equator. She boasts a total population of over 215 million from more than 200 ethnic groups. Bahasa Indonesia is the national language.


Sumatra, Java, Kalimantan, Sulawesi, the Maluku Islands and Papua are amonst the most popular islands. The most popular destination being Bali, "the world's best island resort" with its enchanting culture, beaches, dynamic dances and music. With an array of rainforests to trek through, rolling waves to surf and deep blue pristine seas to dive in where one can swim with dugongs, dolphins and large mantarays, Indonesia is a truely magical destination for any tourist.

Thanks to her location and geology, Indonesia is blessed with an amazingly diverse lanscape. Fertile ricelands on Java and Bali, luxurious rainforests of Sumatra, Kalimantan and Sulawesi, the savannah grasslands of the Nusatenggara islands, and snow-capped peaks of West Papua. The scenery and imagery is simply wonderful.



There is an abundance of wildlife in Indonesia. From the prehistoric giant Komodo lizard to the Orang Utan and the Java rhino, to the Sulawesi anoa dwarf buffalos, to birds with exquisite plumage like the bird of paradise. Other inhabitants include the Rafflesia; the world's largest flower, wild orchids, a plethora of spices, aromatic hardwood and a large variety of fruit trees. Underwater, there are hundreds of species and colourful coral and tropical fish to cast your eyes upon. Scientists have even found in North Sulawesi the prehistoric coelacanth fish, a "living fossil" fish, predating the dinosaurs living some 400 million years ago. Whales also migrate yearly through these waters from the South Pole.


For more information and other delights that Indonesia has to offer, visit www.indonesia.travel.


Rathbone Media are a UK-based, full-service advertising agency catering for all client types regardless of size, spend, geographical location, target market or mediums. If you require Japanese media planning and buying or are interested in advertising in Japan or indeed any international advertising, please do not hesitate to contact us.

Rathbone Media, International Advertising Agency.

1 comment:

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