Advertising in Japan - Media Buying for the Indonesian Tourist Board

Rathbone Media have been appointed out of many advertising agencies to undertake the media planning and buying for the Indonesian Tourist Board in Japan focussing on promoting what Indonesia has to offer as a holiday destination for the Japanese traveller. The campaign will begin by utilising regional and national Japanese TV as well as regional & national press in Japan. We also hope to introduce digital advertising throughout the course of the campaign.

With 17,504 tropical islands fringed with beautiful sandy beaches, many uninhabited and a number still even unnamed, the Republic of Indonesia is the largest achipelago in the world. Indonesia is situated between the continents of Australia and Asia and between the Indian and Pacific Oceans, straddling the equator. She boasts a total population of over 215 million from more than 200 ethnic groups. Bahasa Indonesia is the national language.

Sumatra, Java, Kalimantan, Sulawesi, the Maluku Islands and Papua are amonst the most popular islands. The most popular destination being Bali, "the world's best island resort" with its enchanting culture, beaches, dynamic dances and music. With an array of rainforests to trek through, rolling waves to surf and deep blue pristine seas to dive in where one can swim with dugongs, dolphins and large mantarays, Indonesia is a truely magical destination for any tourist.

Thanks to her location and geology, Indonesia is blessed with an amazingly diverse lanscape. Fertile ricelands on Java and Bali, luxurious rainforests of Sumatra, Kalimantan and Sulawesi, the savannah grasslands of the Nusatenggara islands, and snow-capped peaks of West Papua. The scenery and imagery is simply wonderful.

There is an abundance of wildlife in Indonesia. From the prehistoric giant Komodo lizard to the Orang Utan and the Java rhino, to the Sulawesi anoa dwarf buffalos, to birds with exquisite plumage like the bird of paradise. Other inhabitants include the Rafflesia; the world's largest flower, wild orchids, a plethora of spices, aromatic hardwood and a large variety of fruit trees. Underwater, there are hundreds of species and colourful coral and tropical fish to cast your eyes upon. Scientists have even found in North Sulawesi the prehistoric coelacanth fish, a "living fossil" fish, predating the dinosaurs living some 400 million years ago. Whales also migrate yearly through these waters from the South Pole.


For more information and other delights that Indonesia has to offer, visit www.indonesia.travel.


Rathbone Media are a UK-based, full-service advertising agency catering for all client types regardless of size, spend, geographical location, target market or mediums. If you require Japanese media planning and buying or are interested in advertising in Japan or indeed any international advertising, please do not hesitate to contact us.

Rathbone Media, International Advertising Agency.

Hi-Tec Create Worldwide Buzz with Liquid Mountaineering

Rathbone Media are very proud to announce that their client, global sport and outdoor brand Hi-Tec, were the team behind the 'Liquid Mountaineering' viral which has taken the Web by storm.

The viral has now reached the top 100 favourite all-time viewed global sports clips on YouTube with veiwing figures reaching well over 4 million!

The documentary-type clip features three men who run across a lake thanks to the water repellent qualities of their Hi-Tec shoes.

Simon Bonham, Hi-Tec Group Head of Marketing comments, "We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking and thinking about the brand differently." He added, "The idea was to take a traditional form of marketing and totally turn it around on its head, in the process capturing the fun, spirited side of our brand. The reaction to the viral has surpassed all expectations; with people all over the world debating whether this could indeed be possible or not and even trying to do their own Liquid Mountaineering. We've even seen a number of entertaining attempts appear on YouTube and other places on the Web."

Liquid Mountaineering  has become one of the most viewed and discussed phenomenons on YouTube in the past month. It has now featured on thousands of blogs. TV coverage of the clip has included Japan, Brazil, Germany, USA, Australia, Korea, Spain, France and Georgia.

Simon Bonham continues, "After the initial buzz and well over 4 millions views on YouTube to date, we thought it was ifnally time to come clean and unveil to the world that Hi-Tec were behing the viral. Whilst our shoes have some amazing liquid repellency features, even we still cannot walk on water... it was all a well intended hoax."
 
For further information, contact Hi-Tec Sports Ltd.

Are you looking for Advertising Agencies? For help with media planning and buying in the UK or globally, please contact Rathbone Media or visit our website. Rathbone Media are one of the largest advertisement agencies in the South-East and cater for all client types across all media platforms including online and digital marketing.

Drug & Alcohol advertising by Rathbone Media - Mephedrone for EDAAT.

In light of the government's decision to ban Mephedrone and related cathinones, Rathbone Media, one of the largest advertising agencies in the South-East, have launched a social media marketing campaign working with EDAAT.

The ban is in effect as of today (16th April), preventing manufacturers tweaking the substances to get around the law.

Drugs are classified according to the harm they cause. The Advisory Council on the Misuse of Drugs (ACMD), who advise the government on such matters, say that Mephedrone is similar to amphetamines such as Speed and should be classified as a class B drug.

This means that from today it will be illegal to sell or possess these substances. As a result of this change in the law, there will be a maximum penalty of up to 5 years in jail and an unlimited fine for possession, and 14 years in jail and an unlimited fine for supply & trafficking. The importation of these substances into the country has already recently been banned.

Donia Slyzuk, Strategic Manager Essex Drug & Alcohol Action Team said:
"Just because something says it's legal, doesn't mean it's safe or harmless to use. We are fully supportive of the government's commitment to tackle their emerging threat by making these substances illegal as of today. The Essex Drug & Alcohol Partnership are wholly committed to providing good quality information, advice and education to our communities for all drugs including 'Legal Highs' and commission a number of services to treat and rehabilitate users. Today we have launched a campaign to raise awareness of the health harms of Mephedrone and other so called 'Legal Highs' and to highlight what the new law means to our communities."

Although the risks are now becoming increasingly clear, there is still concern that no one really knows what the exact dangers of Mephdrone are. The current scientific evidence is limited but self reports from users and clinical observations by doctors do suggest that Mephedrone can:

• produce feelings of euphoria and arousal
• make you feel more alert
• make you more talkative
• create feelings of empathy
• reduce inhibitions
• make you feel anxious or paranoid
• over stimulate your heart making it beat faster
• over stimulate your nervous system which can cause fits
• restrict your circulation which can cause cold / blue hands and feet
• damage the nose through snorting and bring on severe nose bleeds
• bring on a low mood and comedown after a binge
• cause death

These risks are likely to be increased if you combine Mephedrone with alcohol or other drugs. For more information and advice on drugs and alcohol and the services available in Essex, visit www.essexdrugaction.org.

On the 16th April, EDAP and Rathbone Media launch a 4-week online social media campaign targeting 16-34 year olds in Essex to raise awareness of the new law and its implications whilst also highlighting health harms.


EDAAT Media Contact:
Michelle Baker - 01245 434 651




For help with social media campaigns or advertising on on any other media platforms, please do not hesitate to contact Rathbone Media or visit their advertising agencies website.

Fila Heritage, F-13 and Wimbledon!

Rathbone Media have been Fila's advertising agency for over 3 years now. Over the last few months, Rathbone and Fila have been hard at work with the launch of their re-modelled F-13 trainer and the re-launch of the vintage Terrinda jacket. Fila are also pleased to announce they are once again the official footwear sponsor of Wimbledon 2010!

Rising to supremacy during the casuals boom of the late 70’s and early 80’s, Fila was one of an exclusive group of now iconic names to redefine sportswear and move to the forefront of streetwear fashion. Back in the day, Fila earned its reputation as a maverick of sports fashion by bringing ground breaking and challenging designs to a clothing market that was, until then, steeped in mundane functionality. It’s a rich and invaluable heritage which still resonates in the brands collections today, and nowhere more so than in the Fila Vintage and Fila Gold lines.

In recognition of the brands rich heritage, the Fila Vintage Collection looks back to the various eras that helped define the Fila that we know today. White Line harks back to a time when Bjorn Borg ruled the courts and Fila produced some of the most iconic pieces in sport – garments from the Settanta Collection, like the Terrinda jacket (pictured), which now take their rightful place in the Fila Vintage Collection. Fila’s classic styling and technical prowess also swept through the alpine skiing world. Throughout the 80’s and 90’s the F-box adorned some of the biggest legends of the skiing world, appearing on podiums with the likes of Ingemar Stenmark, Reinhold Messner and Alberto Tomba. Today, the Snow Time collection draws on this golden era of the sport, with designs reflecting the avant-garde tastes of the sporting elite and offering a sophisticated take on the sports-fashion crossover that is still just as relevant today.
 
Fila’s new licensing agreement with The Championships at Wimbledon, brings Fila back to the grand stage where Bjorn Borg first put Fila on the map in the world of sport. For a glimpse of Fila's tennis footwear, visit the official Wimbledon online shop.


Due for launch on the 12th April, Rathbone Media are proud to announce an exclusive JD Sports campaign for Fila's re-modelled F-13 trainer. The F-13 hi-top design dates back to 1987 and it's great to see Fila getting back into the 'kicks' business. Rathbone have already begun promotion with the prestigious, high impact outdoor advertising site - The Piccadilly Lite site - along with a 600+ 6-sheet campaign within the vicinity of JD stores throughout London. Further plans are underway to bolster the campaign.

Rathbone Media are one of the largest advertising agencies in the South-East. If you require help with your marketing, including outdoor advertising, please visit our website or give us a call on 01245 458 780 (UK)

Magnum Boots Advertising 2010

Magnum Boots campaign ready to go for March 2010!

MAGNUM worldwide currently produces over a million pairs of footwear each year, to a wide variety of end users, from Police Officers walking the beat to the SAS. Rathbone Media have been the advertising agency for Magnum and planning and buying the media for this successful brand for 10 years. During this 10 year period Rathbone Media have seen the brand develop because of the supreme efforts of the Global MAGNUM Development Team who have further evolved the original MAGNUM Classic boot into a comprehensive collection of styles incorporating high, mid and low cut black service boots and brown hiking-style work boots each with their own technical features and end-user benefits. The 2010 Magnum boot Utilises numerous technological enhancements including Sympatex® and Vibram®.

Following on from the Magnum boots recent win of the Company Clothing Awards 2009 for Footwear Innovation. Magnum have continued to adapt their marketing strategy to keep up with the wants and needs of today’s markets. The 2010 advertising campaign is targeted at members of the emergency services and armed forces across both press and digital mediums re-enforcing the brand strengths of Magnum to a marketplace that is already very aware of the product whilst informing them of the newest improvements to this already solid selling boot. The technologies and improvements within the boot have been added because Magnum work closely with the end user. This technique has enabled MAGNUM to specifically design a 'Fit for Purpose' service boot with the appropriate technical specification. This innovate product development was to position MAGNUM footwear at the fore-front of Personal Protective Equipment (PPE).

The campaign creative includes the Hydro management Nano Technology or Ion Mask and also includes the ‘Help the Heroes’ logo whom Hi Tec support.

The press and digital campaign will be going live from March and will last until the end of 2010 - Magnum Boots.

Rathbone Media are a Digital Agency in Essex and Traditional Advertising Agency in Essex who research, plan and buy traditional media and digital media campaigns for local, national and international companies.

Tennis Planet made official distibutor of Adidas Tennis

Rathbone Media's client TennisPlanet has been made official European distributor of adidas introduces a new range of tennis rackets and have expanded their product line of tennis balls
adidas is a market leader for tennis shoes and tennis apparel. In 2009 they completed their tennis product line by adding tennis rackets and tennis balls.

After a complex technological development process adidas can now reveal their new range of adidas rackets as of February 2010. Adidas created them in their own research and development center in Europe. Besides the extraordinary design, the highlight is the new iES and EnerMesh technology. The Barrciade tennis rackets benefit from the IES technology and the others adidas tennis rackets from the EnerMesh technology.

Furthermore adidas expands their product line of tennis balls. From now on, adidas provides specific tennis balls for tennis clubs, tennis coaches and tennis players. You can find the whole range of new adidas tennis rackets and tennis balls for the United Kingdom via www.tennisplanet.co.uk.

Rathbone Media have been assisting TennisPlanet with their media planning and buying for nearly 2 years. The Rathbone Digital team are in the process of orchestrating a potential Facebook campaign targeting tennis enthusiasts and their presence in the consumer magazine market is set to continue also.

TennisPlanet is an online specialist for tennis sundry. They have the broadest Tennis product range in Europe. TennisPlanet provides tennis products for tennis clubs, tennis coaches, stringers and tennis players. Therefore they have websites in nearly all European countries. TennisPlanet has an excellent reputation regarding its experience and know-how in the tennis market. All members of TennisPlanet are good tennis players who know almost everything about tennis. If you have questions about any product, you will get your answers straight away.

Rathbone Media re-appointed to buy Pan-European campaign

Rathbone media briefed to implement the Pan European campaign for Nikon Sports Optics http://www.nikonsro.com/ for the third year in a row.

The plan will be to promote the whole of Nikons Sports Optics range to the Hunting / Birdwatching / Golfing and Walking Communities in over 15 countries including the UK, Switzerland, Sweden, Germany and France.

Media campaign to start from March 2010 and run for a 12 month period utilising Specialist Consumer Press (International Media Buying) and Online media platforms (International Digital Agency).

Rathbone Media - International Advertising Agency