Hi-Tec Create Worldwide Buzz with Liquid Mountaineering

Rathbone Media are very proud to announce that their client, global sport and outdoor brand Hi-Tec, were the team behind the 'Liquid Mountaineering' viral which has taken the Web by storm.

The viral has now reached the top 100 favourite all-time viewed global sports clips on YouTube with veiwing figures reaching well over 4 million!

The documentary-type clip features three men who run across a lake thanks to the water repellent qualities of their Hi-Tec shoes.

Simon Bonham, Hi-Tec Group Head of Marketing comments, "We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking and thinking about the brand differently." He added, "The idea was to take a traditional form of marketing and totally turn it around on its head, in the process capturing the fun, spirited side of our brand. The reaction to the viral has surpassed all expectations; with people all over the world debating whether this could indeed be possible or not and even trying to do their own Liquid Mountaineering. We've even seen a number of entertaining attempts appear on YouTube and other places on the Web."

Liquid Mountaineering  has become one of the most viewed and discussed phenomenons on YouTube in the past month. It has now featured on thousands of blogs. TV coverage of the clip has included Japan, Brazil, Germany, USA, Australia, Korea, Spain, France and Georgia.

Simon Bonham continues, "After the initial buzz and well over 4 millions views on YouTube to date, we thought it was ifnally time to come clean and unveil to the world that Hi-Tec were behing the viral. Whilst our shoes have some amazing liquid repellency features, even we still cannot walk on water... it was all a well intended hoax."
 
For further information, contact Hi-Tec Sports Ltd.

Are you looking for Advertising Agencies? For help with media planning and buying in the UK or globally, please contact Rathbone Media or visit our website. Rathbone Media are one of the largest advertisement agencies in the South-East and cater for all client types across all media platforms including online and digital marketing.