Fila Heritage, F-13 and Wimbledon!

Rathbone Media have been Fila's advertising agency for over 3 years now. Over the last few months, Rathbone and Fila have been hard at work with the launch of their re-modelled F-13 trainer and the re-launch of the vintage Terrinda jacket. Fila are also pleased to announce they are once again the official footwear sponsor of Wimbledon 2010!

Rising to supremacy during the casuals boom of the late 70’s and early 80’s, Fila was one of an exclusive group of now iconic names to redefine sportswear and move to the forefront of streetwear fashion. Back in the day, Fila earned its reputation as a maverick of sports fashion by bringing ground breaking and challenging designs to a clothing market that was, until then, steeped in mundane functionality. It’s a rich and invaluable heritage which still resonates in the brands collections today, and nowhere more so than in the Fila Vintage and Fila Gold lines.

In recognition of the brands rich heritage, the Fila Vintage Collection looks back to the various eras that helped define the Fila that we know today. White Line harks back to a time when Bjorn Borg ruled the courts and Fila produced some of the most iconic pieces in sport – garments from the Settanta Collection, like the Terrinda jacket (pictured), which now take their rightful place in the Fila Vintage Collection. Fila’s classic styling and technical prowess also swept through the alpine skiing world. Throughout the 80’s and 90’s the F-box adorned some of the biggest legends of the skiing world, appearing on podiums with the likes of Ingemar Stenmark, Reinhold Messner and Alberto Tomba. Today, the Snow Time collection draws on this golden era of the sport, with designs reflecting the avant-garde tastes of the sporting elite and offering a sophisticated take on the sports-fashion crossover that is still just as relevant today.
 
Fila’s new licensing agreement with The Championships at Wimbledon, brings Fila back to the grand stage where Bjorn Borg first put Fila on the map in the world of sport. For a glimpse of Fila's tennis footwear, visit the official Wimbledon online shop.


Due for launch on the 12th April, Rathbone Media are proud to announce an exclusive JD Sports campaign for Fila's re-modelled F-13 trainer. The F-13 hi-top design dates back to 1987 and it's great to see Fila getting back into the 'kicks' business. Rathbone have already begun promotion with the prestigious, high impact outdoor advertising site - The Piccadilly Lite site - along with a 600+ 6-sheet campaign within the vicinity of JD stores throughout London. Further plans are underway to bolster the campaign.

Rathbone Media are one of the largest advertising agencies in the South-East. If you require help with your marketing, including outdoor advertising, please visit our website or give us a call on 01245 458 780 (UK)